How to protect your LinkedIn account while getting most out of it.

March 1, 2020 in Productivity


Have you heard scary stories about blocked and lost LinkedIn profiles? LinkedIn is a great way to build your business - that's true. But there are lot's of rumors about what's allowed and what's not. For example, is it true that LinkedIn has strict limits on daily usage? Is there a way to overcome those without risking your profile?

We've gathered quite a lot of data, so let's see what you really should and should't do.

What are the daily limits on LinkedIn?

Long story short... no way. There are quite some aspects to consider. So keep reading. We promise it worth it.

The truth about limits is: no one knows for sure. There is no strict limits that LinkedIn posts on their website or something to follow. And in fact it varies from profile to profile. We'll get back to that in a moment.

And while people are obsessed with the limits, there is another much more important metric to look at that no one is talking about: how relevant your message is to your audience?

If you start spamming people out there, it's possible that you won't get to the limits whatever they are. And the reason is that your prospects can flag your message if they find it inappropriate. This can lead to a temporal restrictions, like you won't be able to send more connections requests within the next 24 hours.

The good news is that it's temporal. And this is a good sign to adjust your message or narrow down your target audience to make sure your messages are relevant for them.

The rule of thumb here is: focus on providing value and don't try to sell in the first message. Trying to sell right away rarely pays off nowadays anyway.

And once you've adjusted your message accordingly, it's time to talk about the limits.

So what are the limits anyways?

Again, there is no strict limits set in stone (at least LinkedIn doesn't share those publicly), but we've been in the fields for quite a while and can tell from our experience.

First of all, as you probably already heard, yes, there are limits. And they depend on different factors. One of the immediate factors to consider is if you pay to LinkedIn or not. And if you do, they are much more tolerant to what you can do without risking your profile.

In general, 100 connections per day considered a safe amount for standard LinkedIn (this is how we refer to a free membership). And if you are on Sales Navigator, you can go as high as 200 connections per day while staying on the safe side of things.

This all assuming you are following the point 1 from above and you don't just spam people (no one likes that and we are against spam too!).

Ok, I'm a good citizen and ready to start. Anything else to consider?

Perfect, providing value is what we are all here for!

In this case just consider gradual increment of the number of connections you send per day - start with some number you are comfortable with and increase it by around 10 every 2-3 days until you reach your target pace.

Worth adding, that over the years of helping people leverage their LinkedIn accounts with automation, our clients never had any issues with LinkedIn: despite af all that noise out there, as long as you provide value, everyone benefits. Including LinkedIn as with meaningful interactions the community becomes even stronger.

That's pretty much it for now. If you still have any questions or you if think we didn't cover something here, feel free to drop us a note at

Happy prospecting!